Nobody's Fool

Paul Farrer is scoring the brand-new ITV reality quiz event Nobody’s Fool, set to launch on ITV1 and ITVX in 2026.

Hosted by Emily Atack and Danny Dyer, the series is a mischievous new reality-format quiz where strategy, perception and deception matter more than knowledge itself.

Produced by Lifted Entertainment in co-production with Nobody’s Hero, the show sees ten contestants move into a playful “Smart House” where they must convince each other they are more intelligent than they might actually be. Through a mixture of challenges and daily quizzes, players contribute to a collective prize pot — but only they know how well they’ve truly performed, leaving them free to mislead or manipulate their fellow competitors.

Across the series, contestants must judge who they believe is the weakest link and vote them out, creating a high-stakes game built on perception, stereotypes and snap judgements.

The format was commissioned for ITV by Sue Murphy and Kate Teckman. The series is executive produced by Mark Saben with Benjamin Cook serving as Series Editor.

Nobody’s Fool will air on ITV1, STV and stream on ITVX and STV Player in 2026, and will be distributed internationally by ITV Studios.