Milkshake! Channel refresh
Ellie Wyatt and Paul Drew refreshed the music for Milkshake!
What is Milkshake!?
Milkshake! is the daily television programming block on Channel 5 aimed at children two to seven years old.
The Brief
Refresh the current opening and closing ident for the strand. Give it an acoustic, handmade and raw feel with guitar, ukelele, hand claps whilst retaining the familiarity and energy of the original.
Our approach
We initially provided two contrasting versions for the Channel 5 team, so that they could pick their preferred version for us to develop further.
That provided a good basis for their initial discussions and they came back with their preferred version.
The Deliverables
30 second 6am opener music, 30 second 9:30am goodbye, 3 and 5 second ident, 15-18 second menu music.
We support The Christie Charity.
The Christie charity supports The Christie Hospital by providing enhanced services over and above what the NHS is able to fund. Gifts from the public make a huge difference to the care and treatment that The Christie is able to provide to its patients and their families.
The Christie is a specialist cancer centre in Manchester that treats more than 60,000 patients a year. It is the largest provider of radiotherapy in the NHS and is home to the largest chemotherapy unit in the UK. It is a specialist surgical centre concentrating on rare cancers and complex procedures.
It serves a population of 3.2 million people across Greater Manchester and Cheshire with more than a quarter of its patients referred from across the UK.
Photo courtesy of The Christie NHS Foundation Trust.