The Composerworks’ Ellie Wyatt and Paul Drew have worked with Channel 5 on its new rebrand of its children’s strand, Milkshake!
Here we explain how we approached the music brief.
What is Milkshake!?
Milkshake! is the daily television programming block on Channel 5 aimed at children two to seven years old.
Refresh the current opening and closing ident for the strand. Give it an acoustic, handmade and raw feel with guitar, ukelele, hand claps whilst retaining the familiarity and energy of the original.
We initially provided two contrasting versions for the Channel 5 team, so that they could pick their preferred version for us to develop further.
That provided a good basis for their initial discussions and they came back with their preferred version.
30 second 6am opener music, 30 second 9:30am goodbye, 3 and 5 second ident, 15-18 second menu music.